As artificial intelligence, automation, and digital platforms redefine creative work, this session delves into how technology is shifting authorship, value, and participation in Africa’s cultural landscape. Presenters share insights from across music, design, heritage, and research — from building direct-to-fan platforms and AI-enabled creative services to automating data systems and rethinking copyright in hybrid economies. Together, these perspectives demonstrate how technology can be harnessed to expand creative possibilities.
Presentations (15 min each)
Convenor: Matolwandile Mtotywa — Senior Lecturer at Rhodes Business School, South Africa
- Luzuko Makhuluma — Founder, Fanlinka (Pty) Ltd, South Africa
Fanlinka: Reimagining Direct-to-Fan Platforms
- Matolwandile Mtotywa — Senior Lecturer at Rhodes Business School, South Africa
Enhancing Productivity & Efficiency with AI in Creative Industries
- Avril Mafemba — Senior Researcher, Andani.Africa, South Africa (V)
Automating Monitoring, Evaluation, Accountability and Learning (MEAL) for Africa’s creative sector: A case study for data enhancement in the creative sector
- Rapelang Antony — Artist, Seodin Youth in Art Service Centre NPC, South Africa (V)
Sustainable Cultural Policy And AI Integration In Cultural Creatives Economy.
- Traver Mudzonga — Sessional Academic, Interdisciplinary Arts & Culture Studies, University of the Witwatersrand, South Africa (V)
Copyright for the Current & Future: Responsive Copyright Jurisprudence Drawn from Local Sociopolitical Economic Contexts
Q&A
