South African Cultural Observatory

The SACO team attends UNCTAD’s Creative Economy Ad Hoc Expert Meeting in Geneva

BY 29.10.19

The SA Cultural Observatory Executive Director, Unathi Lutshaba & Head of Research, Prof Jen Snowball participate in UNCTAD’s Creative Economy Ad Hoc Expert Meeting in Geneva. The meeting was first of its kind & was aimed at bringing together experts from various countries to discuss the relationship between creative industries and economic development.

The creative economy can play a key role in supporting trade and productive capacities in developing countries, decent job creation, competitiveness, and innovation, and in encouraging the formalization and growth of micro-, small- and medium-sized enterprises. In addition, the impact of digital technologies and the continued rise of creative industries are combining to drive the Fourth Industrial Revolution. It is essential that developing countries are enabled to become part of this digital-creative industries revolution.

The results expected from the event will be to:

  • Raise awareness of the importance of the creative economy for sustainable development

  • Advance the development agenda connected to creative economy, including recommendations for the development gains of developing countries

  • Create and strengthen networks and partnerships for the advancement of key related issues including those related to statistics related to creative economy, intellectual property, market access, entrepreneurship, digital economy and innovation

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