South African Cultural Observatory

Research Report - Employment in the Cultural and Creative Industries in South Africa

Upload date: 04.06.20
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This report used data from the Labour Market Dynamics Survey to determine the size of employment in cultural occupations and industries in South Africa in 2015. It made use of the UNESCO (2009) Framework for Cultural Statistics to define the sector. This includes people working in sectors traditionally classed as cultural or creative (such as fine art, performing art, film, museum, libraries, music, craft etc.) as well as the more commercial sectors (such as designers, architects, advertising and computer programming).
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As we all know and have somewhat even become accustomed to it, due to social distancing measures put in place to fight the Covid-19 pandemic, since March 26, we have all not able to travel to any venue to consume any form of arts and culture products. Libraries, archives, museums, films and television productions, theatre and orchestra performances, fashion shows, concert tours, zoos as well as music and arts festivals have all been closed or come to a complete halt. Could this signal a death knell for the sector? The answer has to be a Big No, at least not if we can help it as consumers and key stakeholders of the cultural and creative industries.

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