South African Cultural Observatory

Youths in the Craft Sector

Upload date: 20.05.20
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Youths in the Craft Sector The craft sector is attracting increasing attention worldwide as a potential economic growth avenue, driver of emerging small businesses, innovation and job creation platform. From a macro-economic perspective, there is abundant evidence of the contribution of the craft sector to economic activities in South Africa. There is local consumer demand for crafts. The continued increase of regional and international tourist visitors to South Africa also provides craft manufacturers and retailers with a financially solid market. This macro-economic picture about the opportunities and benefits provided by the craft sector does not however reveal much about the involvement of youths in the sector. This is because very few studies, specifically focused on youth in craft, have been conducted in South Africa. This research therefore attempts to address this research gap and paucity of empirical data through exploring the socio-economic opportunities provided by the sector for youths in the Eastern
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