South African Cultural Observatory

Youths in the Craft Sector

Upload date: 10.06.21
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Youths in the Craft Sector The craft sector is attracting increasing attention in South Africa as a potential economic growth avenue anchored on technologically enhanced innovation and a driver for job creation. While this potential is exciting, the reality is that extracting value from the sector needs full understanding of its operational intricacies. For example, the crafts value chain is complex and requires specialised knowledge and skills set to be of economic value or cultural expression satisfaction. There is the provision of inputs (organic and synthetic), design, marketing, distribution, retail and consumption; all of which require specific industry training, expertise and capacity. These value chain relations are also highly contested and competitive, between producers, distributors and retailers.
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