South African Cultural Observatory

Transformation and job creation in the cultural and creative industries in South Africa

Upload date: 21.06.22
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Transformation and job creation in the cultural and creative industries in South Africa The Cultural and Creative Industries (CCIs) have been put forward by a number of authors as having great potential to create jobs and to be socially inclusive. Since artistic success is defined by individual talent, or merit, the CCIs should be one sector that is especially open to, and appreciative of, social diversity in terms of race, class, cultural group and gender. However, recent studies in both the UK and the US have revealed that employment in the CCIs is heavily dominated by middle class people, and is not nearly as diverse in terms of other characteristics, which is what had been expected.
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