South African Cultural Observatory

A Creative & Cultural Industry Index For South Africa

Upload date: 08.06.21
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A Creative & Cultural Industry Index For South Africa It is difficult to plot a way forward if you do not know where you are currently. With Cultural and Creative Industries (CCI) understanding the status, is very complicated. Although most people think they know what the terms ‘cultural’ or ‘creative’ denote, once they commence defining CCIs, the real issues begin to appear. Even the definitions of creative and culture, when related to industries, have no clear definitions when applied globally, nationally and even locally in some instances. There is a continuum of products and services that may seem to be more cultural and others more creative. Another problem is the rapidly changing landscape that renders some creative products obsolete while introducing others. Coupled with technology, definition is often a shifting goal.
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