South African Cultural Observatory

The Development of a South African Cultural Export Strategy

Upload date: 23.06.22
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The Development of a South African Cultural Export Strategy South Africa has a rich and diverse cultural heritage and has produced many gifted artists. Culture, besides its immense non-material significance, is a valuable economic asset and can be exploited to the benefit of all South Africans. Many artists have become internationally successful and contribute to South Africa’s export earnings. South Africa’s exports are not meeting the targets set out South Africa’s strategic plans and clearly there is an imperative that exports, including the export of CCIs, must increase.
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