South African Cultural Observatory

Measuring private sector support for the CCI

Upload date: 11.06.21
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Measuring private sector support for the CCI A key orientation of the Department of Sports, Arts and Culture’s (DSAC) strategy is to unlock the potential of the Cultural and Creative Industry (CCI) to substantially contribute to economic growth and job creation in South Africa, which can be attained if the sector is adequately supported. This paper adopted a desktop study (examining relevant literature, reports and extracting Corporate Social Investment (CSI) information from Top 100 Johannesburg Stock Exchange (JSE)-listed companies’ annual Integrated Financial Reports for the 2016-2018 reporting years) to discuss key debates and issues pertaining to private sector funding of the CCI in South Africa. This is undertaken in the context that the continued dominance of public sector funding for the CCI raises sustainability concerns, and that it is imperative that private sector funding is leveraged by the arts and culture sector to reduce dependency on government funding. This will further unlock the potential for the CCI to contri
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