South African Cultural Observatory

KDI Report - South African Music Awards

Upload date: 11.06.21
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KDI Report - South African Music Awards The South African Music Awards (SAMAs) are the premier awards for the music industry in the country, regarded by some as the South African equivalent of the US Grammy Awards. 2016 was the 22nd year of the Awards, held in Durban on the 4th of June. According to organisers, the main aims of the SAMAs are: to promote local music; to recognise the contribution made by musicians to the music and entertainment industry; and to showcase South Africa’s rich cultural diversity and history through music. The 2016 SAMAs were attended by 4160 people, with the venue at full capacity. An analysis of Google Trends data showed that 2016 generated a record number of searches, indicating increased public interest.
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