South African Cultural Observatory

The Role of Live Music Venues in Promoting and Developing South African Artist

Upload date: 18.06.21
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The Role of Live Music Venues in Promoting and Developing South African Artist The Cultural and Creative Industries have been found to contribute towards the national economy as well as the economic wellbeing of artists through providing viable alternative careers (Ambert 2003; Gibson and Homan 2007). In line with theme 4 and 5 of the SACO research agenda, this study was conceptualised against the background that live music venues contribute to the South African economy. Therefore, as a constituent of the Cultural and Creative Industries there is a need to determine the extent to which they contribute and enable the economic wellbeing of local artists. In addition, live music venues are an important aspect of the cultural and creative industry and thus it is paramount that the role they play in promoting and developing artists is appropriately mapped and put into context.
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