South African Cultural Observatory

Sho Madjozi and Ndlovu Youth Choir’s achievements a boost for SA’s Cultural Goods Trade

BY 04.07.19

South African cultural trade received a boost with the international recognition of both Sho Madjozi and Ndlovu Youth Choir in late June.    

Madjozi recently won the best International Act at the BET Awards in the US. The BET Awards were established in 2001 by the Black Entertainment Television network to celebrate African Americans and other American minorities in music, acting, sports, and other fields of entertainment over the past year. The awards are presented annually and broadcast live on BET.

Around the same time, Ndlovu Youth Choir performed at the America’s Got Talent, the biggest music talent show in the world, where they received a standing ovation from all the judges. In fact, judge Simon Cowell- the world-renowned talent manager and founder of the show, commented that “we have always been waiting for a choir like this, something we have never heard before”, while Howie Mandela was excited that the choir ‘brings through their culture’.

Their recognition is simply a demonstration of the richness of our culture. When people across the world are impressed by our music or any cultural products and are willing to spend their money, it has an economic spinoff for our artists and various cultural practitioners.

What both the Ndlovu Youth Choir and Sho Madjozi did can only serve to heighten the interest of international audiences in our various cultural products. In some way, it goes a long way in increasing our cultural products trade with the world. When this happens, it has the potential to increase employment in the sector. In short, there are economic spinoffs that accrue to the country and the practitioners involved.  In fact, our recent study on South Africa’s Cultural Goods Trade With Africa: Policies And Trade Potentials In The Context Of The African Continental Free Trade Area Agreement shows an interesting trajectory with the country showing a surplus.

 

40th Durban International Film Festival officially kicks off #DIFF40 40th Durban International Film Festival officially kicks off #DIFF40

The 40th edition of the annual Durban International Film Festival (DIFF) started on Thursday with a press briefing in the city.

READ MORE
SA MUSIC LEGEND JOHNNY CLEGG DIES SA MUSIC LEGEND JOHNNY CLEGG DIES

South African singer Johnny Clegg died on Tuesday at the age of 66. Clegg was diagnosed with pancreatic cancer in 2015. He had launched a series of farewell tours in 2018, appearing on stage with a variety of artists, including his son Jessie Clegg.

READ MORE

Veteran actress Nomhle Nkonyeni dies at 77 Veteran actress Nomhle Nkonyeni dies at 77

Veteran South African actress Nomhle Nkonyeni has died. Nkonyeni's nephew, Vusi Manapha, confirmed that she died at 4.30am on Wednesday. The actress, who received the Order of Ikhamanga in Silver earlier this year, had been in hospital since Friday.

READ MORE
National Arts Festival - It's a wrap! National Arts Festival - It's a wrap!

A sold-out performance by Freshlyground and a free parade through the streets of Makhanda on Sunday saw out the National Arts Festival, an 11-day cultural binge of arts and entertainment.

READ MORE

More News
40th Durban International Film Festival officially kicks off #DIFF40 40th Durban International Film Festival officially kicks off #DIFF40

The 40th edition of the annual Durban International Film Festival (DIFF) started on Thursday with a press briefing in the city.

SA MUSIC LEGEND JOHNNY CLEGG DIES SA MUSIC LEGEND JOHNNY CLEGG DIES

South African singer Johnny Clegg died on Tuesday at the age of 66. Clegg was diagnosed with pancreatic cancer in 2015. He had launched a series of farewell tours in 2018, appearing on stage with a variety of artists, including his son Jessie Clegg.

Veteran actress Nomhle Nkonyeni dies at 77 Veteran actress Nomhle Nkonyeni dies at 77

Veteran South African actress Nomhle Nkonyeni has died. Nkonyeni's nephew, Vusi Manapha, confirmed that she died at 4.30am on Wednesday. The actress, who received the Order of Ikhamanga in Silver earlier this year, had been in hospital since Friday.

National Arts Festival - It's a wrap! National Arts Festival - It's a wrap!

A sold-out performance by Freshlyground and a free parade through the streets of Makhanda on Sunday saw out the National Arts Festival, an 11-day cultural binge of arts and entertainment.

Arts Events Arts Events

In early June the SA Cultural Observatory was co-host of the Creative Intermediaries Forum that was hosted in District Six, Cape Town.

Connect with us