George Gabriel is a social economist and entrepreneur based in Cape Town. For over three decades — and across three continents — he has worked at the intersection of youth development, technology, and systems change, developing innovative, human-centred solutions that bridge sectors and foster inclusion. He is the founder of ILALI, a soon-to-launch online marketplace that helps parents and young people discover and access extramural activities more easily. Through its unique rewards programme, ILALI strengthens local creative and sports economies, enables cooperative ownership for stakeholders, and supports small service providers — creating new pathways to reduce youth unemployment in South Africa.