George Karanja Aloo

George Karanja Aloo, also known as "Mars Maasai", is the Research Manager at HEVA Fund, East Africa’s first creative economy catalyst. He brings his extensive experience in research and analysis to HEVA’s policy development and ecosystem-building work with stakeholders, including the public and private sectors, international partners, practitioners, and investors.

Mars' role involves research and studies into HEVA's internal processes and external engagements with students, investors, industry practitioners/professionals, and state, philanthropic, developmental, and corporate stakeholders at all levels. His findings and continued analysis inform HEVA's program strategy concerning local and regional policy discourse and practical engagement with the wider HEVA community.