As a seasoned media and entertainment lawyer, business of film coach, and creative economy advocate, Zama Mkosi brings over 20 years of experience in empowering businesses and creatives to thrive in the global economy. With a Master of Philosophy in International Business, specializing in the integration of firms into global value chains, Zama has developed a unique expertise in navigating the complexities of the creative industry. Her research focus on the South African film industry's integration into global value chains has equipped her with valuable insights into the challenges and opportunities facing creatives and entrepreneurs in this space. She is the Founder and CEO of Mkosi Group, providing strategic advisory services, film production insurance, and online learning platforms to support SMMEs and women leaders in the creative industry. With a proven track record of spearheading initiatives to grow and develop the South African film industry on local and international platforms, Zama is a respected thought leader in the creative economy. Her passion lies in enabling women and youth-owned enterprises to profitably participate in the global economy, contributing to the socio-economic development of the African continent. As a coach, mentor, and keynote speaker, Zama empowers creatives and entrepreneurs to unlock their potential, build sustainable businesses, and navigate the ever-changing landscape of the creative and sports economy. With her expertise and dedication to promoting inclusive economic growth, Zama is well-positioned to facilitate thought-provoking discussions on the future of the creative and sports economy.