Join us to chart a new way ahead for the cultural and
creative industries under the conference theme
The South African Cultural Observatory (SACO) and the Department of Sport, Arts & Culture (DSAC) are excited to announce the SACO’s 4th International Conference on 9 and 10 November 2022 at the CSIR International Convention Centre in Pretoria, Tshwane.
#SACOConf2022 will be delivered in hybrid format and takes place amid trying times for all nations and people, as the impact and aftereffects of Covid-19, climate change, heightened international conflict, disrupted supply chains, and mounting inflation collide to produce severe uncertainty for the world economy.
Prior to the Covid-19 pandemic, alongside heightened global recognition, more investment was flowing toward the CCIs from both public and private sources and the impetus for more funding, investment, and support is now greater than ever as the world seeks to rebalance after the pandemic.
New technologies and digital spaces are opening up markets and providing tools for global reach for creators, artists and those generating creative intellectual property. In addition, big digital platforms (MAAGs) are radically affecting creative sector consumption and production.
These debates and others are not just about the advent of technologies but broader human challenges as well. They need to be interrogated. This conference aims to look at how agents and agencies working in the CCI’s, from global to local, can maintain the gains, leverage the opportunities, but also critically assess and where relevant, redress the trends, while considering South Africa and Africa, and the global creative community.
macro themes
Who should attend?
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Important Dates
Registration Opens | Monday, 26 September 2022 |
Deadline for Abstracts | Friday, 9 September 2022 |
Speaker registration closing date | Monday, 24 October 2022 |
Early bird registration closes | Monday, 10 October 2022 |
Standard registration closing date | Thursday, 3 November 2022 |
Virtual registration closing date | Will remain open for the duration of the conference |
Conference dates | 9 and 10 November 2022 |
Conference gala dinner | Wednesday, 6pm, 9 November 2022 |
Conference Registration Fees
Early bird registration (in person) | R400 | Secure your place at the conference. Early bird tickets limited to first 100 registrations before Monday, 30 September 2022. |
In-person attendance | R600 | Thursday, 3 November (Limited availability) |
Virtual attendance | R200 | Will remain open for the duration of the conference |
Conference registration fee includes
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Cancellation Policy
In the case of any cancellation or non-attendance, unfortunately, the registration fees are not refundable.

The United Nations Conference for Trade and Development (UNCTAD) will host the Africa launch of its new Creative Economy Outlook and Report 2022 at the conference.

The South African Cultural Observatory announces an exciting line-up of international speakers for the upcoming 4th SACO International Conference. The conference has attracted leading minds and experts working in and across the cultural and creative economy on the African continent, in Europe, Australia and the Americas.

In our previous editions this section has been dedicated to key highlights from our recent reports with a view to providing insights on some of the main issues facing the cultural and creative industries (CCIs).