South African Cultural Observatory

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DAY 1Wednesday 9 November 2022global views

Conference type:

PHYSICAL SPEAKER

VIRTUAL SPEAKER


08:00 - 08:45	REGISTRATION TEA & COFFEE

08:45 - 09:20	Programme Introduction	Ms. Nzinga Qunta	Programme Director
	Welcome	Ms. Unathi Lutshaba	SACO Executive Director
	A note from Nelson Mandela University	Dr Thandi Mgwebi	Deputy Vice-Chancellor: Research Innovation and Internationalisation, Nelson Mandela University
	Welcome to Gauteng	Boniface Mazilazila	Director of Creative Industries, Gauteng Department of Sport, Arts and Culture
	Remarks from the Department of Sport, Arts and Culture	Ms. Nocawe Noncedo Mafu	Deputy Minister of Sport, Arts and Culture

	PLENARY 1 (DIAMOND ROOM): Cultural Policy in Transition and the Cartography of the New Creative Economy
	Chair: Ms. Nzinga Qunta, Programme Director
09:20 - 09:40	UNESCO Mondiacult: From creative economy to sustainable prosperity?	Prof. Justin O’Connor P	Programme Director
09:40 - 10:00	Rethinking CCIs, arts and social-economic development	Prof. Leandro Valiati V	University of Manchester
10:00 - 10:20	The creative economy – is it a coherent category, and how can government approach it holistically?	Prof. Stuart Cunningham V	Distinguished Emeritus Professor of Communication and Media Studies, Queensland University of Technology
10:20 - 10:40	UNCTAD Creative Economy Outlook and report 2022	Dr. Marisa Henderson P	Chief UNCTAD Creative Economy Programme
10:40 - 11:00	Mapping the creative Industries: Using multi-dimensional measures to track development and recovery	Prof. Jen Snowball P	Rhodes University, SA Cultural Observatory

11:00 - 11:15	Q&A
11:15 - 11:30	TEA & COFFEE BREAK

11:45 - 13:00	PRESS CONFERENCE (ONYX MEDIA ROOM): Africa Launch of UNCTAD Creative Economy Outlook 2022
11:45 - 13:00	PARALLEL A1 (DIAMOND ROOM): Reflecting on the Cosmopolitan Collective’s collaborations to foster more inclusive jazz audiences	PARALLEL A2 (RUBY ROOM): Constructing, categorizing and revaluing the creative economy	PARALLEL A3 (AMETHYST ROOM): Disruption, adaptation and innovation in the CCIs	PARALLEL A4 (EMERALD ROOM): COVID-19 responses and the new normal for CCIs
	Chair: Mr. Brett Pyper, Associate Professor in the Wits School of Arts, and Deputy Chairperson of the Cosmopolitan Collective	Chair: Mr. Lonwabo Mavuso, Andani Africa	Chair: Mr. Miki Jordaan, Indepdent Creative	Chair: Ms. Ekaterina Travinka, OECD and Mr. Dunisani Chabalala, DSAC Manager: MGE Cultural Events
	P PANEL DISCUSSION Mr. Munyaradzi Chatikobo, PhD, Head of the Cultural Policy & Management Department in WSOA and host of the Cosmopolitan Collective’s 2022 residency in the Department	P Prof. Urmilla Bob, University of KwaZulu-Natal Criteria for ‘measuring’ success in relation to entrepreneurship in the Creative and Cultural Industries	V Dr. Natalie Kowalik & Prof. Dr. Philippe Meers University of Antwerp Dealing with disruption: Rethinking the impact of policy studies for South Africa’s film sector in post COVID-19 times	P Prof. Clorinda Panebianco, University of Pretoria The experienced impact of the COVID-19 pandemic on resilience, age, qualification, income and artistic activity among performing artists in South Africa
	Ms. Avril Joffe, Postgraduate coordinator of CPM and member of UNESCO expert facility	V P Ms. Matilde Ferrero & Ms. Irene Pinto, Magna Graecia University at Catanzaro Mapping creativity: Do talents and ferments need a cradle? Dynamics, Metrics, Politics	V Mr. David Chislett, Creative Consultant and Trainer Creative Economic Reset: Let’s Burn It All Down (and start again)	P Dr. Oswelled Ureke, University of Johannesburg Creative economies as non/essential services under the ‘new normal’: A Gauteng case study during and post-COVID-19
	Mr. Traver Mudzonga, Art director, brand strategist, photographer, and researcher, Wits University	V Dr. Mphikeleli Mnguni, Department of Sport, Arts, and Culture Government’s strategic interventions to optimize the performance of creative SMME’s in Mpumalanga Province	P Ms. Muano Mapholi, Nelson Mandela University Creative economy and sustainable development goals: a systematic literature review	P Ms. Fiona Drummond, Rhodes University Legacies of festival COVID-19 adaptation strategies
	Prof. Oladele Ayorinde, Visiting Assistant Professor, Dept. of Folklore and Ethnomusicology at Indiana University, WSOA/Anthropology postdoctoral researcher and former convenor of the WSOA Festival Study Group Ms. Kgomotso Moshugi, Postdoctoral Fellow in WSOA, co-researcher of musical cosmopolitanism Ms. Lakin Morgan Baatjies, MA candidate in the Cultural Policy & Management Department in WSOA	P Mr. Motsumi Makhene, Funda Community College Cultural participation and consumption in local economic development: Towards creative industries convergence in Soweto	V Ms. Melissa Tomassini, Manchester University Back to normal or a new momentum for cultural policy? A comparative analysis of cultural policy responses in the British arm’s-length model and the French state-led system	P Ms. Kwena Mabye, Southern Africa Labour and Development Research Unit (SALDRU) The Creative Sector Stimulus of the Presidential Employment Stimulus
13:00 - 14:00	LUNCH

14:00 - 15:15	PLENARY 2 (DIAMOND ROOM): Trends, Tensions and other Global Perspectives on the Creative Economy
	Chair: Dr. Cynthia Ntombifuthi, Deputy Director General, Department of Sport, Arts and Culture & Ms. Flavia Motsisi, Commisioning Editor: Multichoice \| Showmax
	Creative industry 4.0: Towards a new globalised creative economy	V Dr. Hubert Escaith	Former Chief Statistician, World Trade Organization UNCTAD Consultant
	Transformations of the creative economy	P Prof. Andy Pratt	UNESCO Chair of Global Creative Economy, Professor of Cultural Economy, Department of Media, Culture and the Creative Industries City, University of London
	Culture wars: Trends driving the state of global culture and the need to rethink citizenship and affiliation	V Prof. Homi Bhabha	Anne F. Rothenberg Professor of the Humanities, Harvard University

15:15 - 15:30	Q&A

15:45 - 16:30	PARALLEL B1 (DIAMOND ROOM): Securing a seat at the table: How can African creatives thrive in the digital era?	PARALLEL B2 (RUBY ROOM): The growth of the creative economy through the development of creative entrepreneurship	PARALLEL B3 (AMETHYST ROOM): CCI futures and innovation paradigms	PARALLEL B4 (EMERALD ROOM): The future of work in the CCIs
	Chair: Ms. Zama Mkosi, Chairperson of Film and Publication Board and entertainment lawyer	Moderator: Ms. Mariapaola McGurk Visual Artist, Creative economy research and expert	Chair: Ms. Busi Mhaga, Chairperson of Gauteng Film Commission	Chair: Ms. Zamafuze Ngcobo, Yum/ KFC HR Director
	THE CONVERSATION AFRICA POLICY PANEL P Ms. Nocawe Noncedo Mafu,, Deputy Minister of Sport, Arts and Culture P Dr. Marisa Henderson, UN Conference on Trade and Development, Chief Creative Economy Programme V Prof. Ribio Nzeza Bunketi Buse, Associate Professor, University of Kinshasa P Dr. Akhona Ndzuta, Post-doctoral fellow at the University of South Africa	PANEL DISCUSSION How do we make this real? Beth Arendse, Founder/CEO of the SA Creative Industry Incubator P Isabelle Rorke, Co-Chair of Animation SA Tshepo Matlou Business coach and mentor Xolani Waxx Sedibe, Founder/CEO of www.houseofwax.co.za print on demand online marketplace for musicians	P Ms. Emmanuelle Denavit-Feller, Ms. Sophie Boulé, French Institute in South Africa and Mr. Eben Keun, Chief Brand Architect at Breinstorm	P Mr. Gcinibandla Mtukela, Mandela Bay Theatre Complex Work reimagined: Towards ‘fit for purpose’ artists in the Theatre and Dance space
			V Dr. Karsten Xuereb, University of Malta Innovative creative adaptation in Malta through social enterprise	P V Ms. Erica Elk & Ms. Fran Cox,, The Craft and Design Institute Thinking about different ‘modalities’ for jobs and enterprises in the creative industries.
			P Mr. Raymond Ndhlovu, Rhodes University The future of cultural and creative industries – Business models and innovation	V Dr. Asli Bilge, Kopru NGO Refugees and traditional crafts

16:30 - 16:45	TEA & COFFEE BREAK

17:00 - 18:15	PLENARY 3 (DIAMOND ROOM): Ownership and measurement meet power and production
	Chair: Andre Le Roux, Managing Director of IKS Cultural Consulting
	Recent global trends in managing digital copyright: Lessons for South Africa’s Creative Economy	P Prof. Enyinna Nwauche	University of Fort Hare
	Cultural information systems as strengthening tools for cultural and creative industries (CCI): The SICSUR case as a resource for regional integration	P Ms. Karina Scherer & Ms. Daniela Yamashita	SINCA Researchers, Argentina
	The new global geography of cultural production: Toward a multipolar order?	V Prof. Pier Luigi Sacco	Professor of Cultural Economics, IULM University Milan; Senior Researcher, metaLAB, Harvard University
18:30	DAY 1 CLOSURE AND EVENING FUNCTION
19:00	CONFERENCE COCKTAIL AT THE CSIR CONVENTION CENTRE – OUTDOOR DECK

DAY 2THURSDAY 10 NOVEMBER 2022AFRICAN VIEWS & CASES

07:45 - 08:45	REGISTRATION TEA & COFFEE

08:50 - 08:55	Programme introduction	Ms. Nzinga Qunta	Programme Director
09:00 - 11:15	PLENARY 4 (DIAMOND ROOM): Creating space and value - new shifts and approaches
	Chair: Mr. Johnny Muteba, Amercian Arts Chamber and Mr. Uthando Baduza, Nelson Mandela Municipality
	Supporting creative clusters and micro-clusters: Evidence and experience from the UK	V Dr. Josh Siepel	SPRU, University of Sussex and Creative Industries Policy and Evidence Centre
	Placing the smart city innovation, infrastructure and inclusive urban development in South Africa	P Dr. Leslie Bank	National Department of Science and Innovation
	Interdisciplinary arts and cultural innovation: Merging community journalism with visual art curation and presentation	P Prof. Ann Markusen	University of Minnesota
	The promotion of intra-Africa music touring circuit as a pillar of growth of African tourism value chain	P Mr. Eric Karengera	AFROGROOV, Rwanda
	Business development landscape shifts in South Africa's Creative Economy	P Ms. Mariapaola McGurk	British Council
11:15 - 11:30	TEA

11:30 - 13:00	PARALLEL C1 (DIAMOND ROOM): Making music and moving people - cases from live music and film	PARALLEL C2 (RUBY ROOM): Reflections on COVID-19 recovery for the CCIs in South Africa: an economic reset?	PARALLEL C3 (AMETHYST ROOM): Finding ways to survive and thrive - cases from across the sectors	PARALLEL C4 (EMERALD ROOM): Soft and Institutional power - diplomacy's role in supporting the CCIs
	Chair: Mr. Traver Mudzonga, Wits University	Chair: Ms. Aifheli Makhwanya, Dzanda Consulting & Events	Chair: Mr. Ledimo Mokeleki, Department of Sport, Arts and Culture	Chair: Mr. Tonderai Chiyindiko, Cultural and creative industries consultant
	P Dr. Sipho Sithole, Johannesburg Institute for Advanced Study - University of Johannesburg, Urban outcasts and the defiant iSicathamiya music	P PANEL DISCUSSION Ms. Julie Diphofa, Acting CEO at the National Arts Council of South Africa Mr. Terrence Khumalo, Manager: Project monitoring and evaluation at the national film and video foundation Ms. Unathi Malunga, Executive Officer at the South African Screen Federation Mr. Andre Le Roux, Managing Director of IKS Cultural Consulting	P Dr. Bridget Rennie-Salonen and Ms. Yvette Hardie, Stellenbosch University Well-being in the arts sector ecosystem: The Charter of Rights for South African Artists	P Dr. Akhona Ndzuta,, UNISA building South Africa’s cultural frontlines abroad: Moving from no cultural portfolio to a cultural centre
	P Ms. Avril Joffe & Ms. Florence Mukanga-Majachani, University of the Witwatersrand, Decent work and informality in the South African live music ecosystem		P Mr. Kevin Kimwelle & Ms. Joke Quintens, Wetopia (Artist) Advancing Creativity, Art & Culture - The Wetopia Way Advancing Creativity, Art & Culture	P Prof. Richard Haines, Nelson, Mandela University Ms. Fiona Gordon, Creative Fix University-CCI partnerships and the creative economy: International perspectives
	P Mr. Billy Monama, Author and musician, Case study of economic landscape of South African music in the cultural and creative industry		P Mr. Steven Sack, Independent The Basotho Blanket. A case study tracing 200 years of trade, manufacture, and design: Where is the sweet spot for this industry in 2022	P Dr. Sybert Liebenberg, SA Cultural Observatory Establishing South African cultural centres as a means of advancing South African cultural diplomacy
	P Mr. Youssef Soubai, PhD student, University of Sidi Mohammed Ben Abdellah, Fes, Morocco Marketing a country: Cinema economics policy as means for attracting foreign Investment in Morocco		P Ms. Yvette Hardie, ASSITEJ South Africa From survive to thrive: a perspective from the not-for-profit space; A case study of ASSITEJ SA from 2020-2022
13:00 - 14:00	LUNCH

14:00 - 15:15	PLENARY 5 (DIAMOND ROOM): New models and modes of financing and investing in the CCIs
	Chair: Ms. Michelle Constant, CEO American Chamber of Commerce in South Africa
	"A decade of financing creative industries in East Africa" - A case study of HEVA Fund financing experience.	P Ms. Wakiuru Njuguna and Mr. George Gachara	HEVA Fund, Kenya
	CCIs as Africa’s new gold: A review or European supporting initiatives	V P Ms. Wakiuru Njuguna and Mr. George Gachara	Wits School of Arts University Côte d’Azur
	How investment in the creative economy can achieve deep people-focused impact	V Ms. Laura Callanan	Founding Partner, Upstart Co-Lab, USA

15:15 - 15:30	TEA & COFFEE BREAK

15:30 - 16:45	PARALLEL D1 (DIAMOND ROOM): From theory to lived experiences, case studies from Sub Saharan Africa and UK	PARALLEL D2 (RUBY ROOM): Making creativity work, supporting human capital	PARALLEL D3 (AMETHYST ROOM): Inclusive creative skills development and training for trade, the future	PARALLEL D4 (EMERALD ROOM): Digital creative industry in Africa & the infancy of intermediary roles
	Chair: Ms. Farai Ncube, Regional Arts Director SSA British Council	Chair: Ms. Yolanda Nobanda, Co-founder of YuGrow	Chair: Ms. Kele Boakgoma, Co-founder of YuGrow	Chair: Ms. Victoria Gillam, GIZ South Africa
	PANEL DISCUSSION Mr. Eugene Ramirez Mapondera, Creative director at Kay Media Africa and Co-founder of Comexposed, a creative hub for digital artists in Zimbabwe Ms. Silvia Tonui, Co-founder of Trio Media and lead consultant for the British Council’s Creative DNA programme that focuses on providing business support to fashion startups in Kenya.Started her career in 2009 at Elle Magazine, South Africa Ms. Brenda Fashugba, Head of Arts & the Regional Lead for Creative Economy SSA at the British Council. She has spent well over a decade working as an arts Manager and professional arts administrator with a focus for theatre & festivals. She was a pioneering producer of the Lagos Theatre Festival developing it for over 5years to become the largest outdoor festival in West Africa	P Prof. Willie Chinyamurindi, University of Fort Hare decent work within the creative industry: A narrative analysis with a sample of urban creatives in South Africa	P Mr. Michael Lee, Innotivity Institute Why creatives NEED creativity training	V P Digital Creative Industry in Africa & the Infancy of Roles of Intermediaries Dr. Tegan Bristow Wits Digital Arts Focus on the Intermediaries Research conducted at Wits, the infancy of intermediary roles and other questions. Mr Wilfred Kiumi Africa Digital Media Institute ADMI Kenya A focus on being an intermediary and trying to meet the digital creative training needs in Kenya Ms Yolanda Ncokotwana National Film and Video Foundation NFVF South Africa Role of Funders engaging with intermediaries as part of a Digital Creative Industry Ecosystem. Mr. Eduardo Cachucho Fak’ugesi African Digital Innovation Festival Intermediaries Connect Platform as tool to understand and promote Intermediaries.
		P Mr. Joseph-Matthieu Muka Mundadi, University of Venda Creative Industry entrepreneurship as pathway for job creation and rural economic regeneration: Case study of street youth photography in Thohoyandou	P Ms. Daisy Chesang, Global Opportunity Youth Network A skills needs anticipation study of the creative sector in Mombasa, Kenya
		P Ms. Avril Joffe, Ms. Smangaliso Ngwenya & Mr. Denay Willie,, University of the Witwatersrand graduate attributes required by cultural and creative organisations in South Africa	V P Ms. Thandeka Sibiya, Eotvos Lorand University Education and creativity: Teacher perspectives on the role of creative arts in developing and sustaining rural economies in South Africa
		P Ms. Refiloe Sethiba, Mr. James Drummond & Dr. Wayde Pandy, North-West University Latent cultural heritage assets in Taung, North West Province: Post COVID-19 opportunity and reconfiguration?	P Ms. Amy Shelver, Mr. Sinethemba Vitshama NMU/SACO, Mr. Lita Sam Loxion Mobile Library, Understanding the talent of the untapped: Skills audit of creative South African youth
16:45 - 17:00	TEA & COFFEE BREAK

17:00 - 18:30	PLENARY 6 (DIAMOND ROOM): The Creative Economy and Digital Transformation
	Chair: Mr. Craig Wing, Futurist, Innovation and Strategy Professional and Ms. Nzinga Qunta, Programme Director
	Studio Ulster: Working across the academic and industry nexus to deliver economic, social and cultural dividends	V Prof. Frank Lyons	Ulster University, Ireland
	Baudrillard, the Metaverse and the new creative economy	P Prof. Richard Haines & Dr. Casper Lötter	Emeritus Professor, School of Economics, Development & Tourism, Nelson Mandela University & Professorial Research Fellow, SA Cultural Observatory Social and Conflict Theorist, North-West University
	Establishing a national performing arts health association for South Africa: A case study	P Dr. Bridget Rennie-Salonen & Prof. Clorinda Panebianco	Stellenbosch University
	White paper: Virtual reality in business education	P Ms. Louise Claassen	Co-founder, ORBmersive and Executive Fellow, Henley Business School Africa Businesses School, Africa
18:30	DAY 2 CONFERENCE CLOSURE: DR. CYNTHIA KHUMALO, DEPUTY DIRECTOR GENERAL, DSAC
19:00 - 21:00	BRITISH COUNCIL COCKTAIL EVENT AT JAVETTE ART CENTRE IN PRETORIA – PLEASE REGISTER (TRANSPORT PROVIDED)
11 \| 11 \| 22	SIGHTSEEING TOURS OFFERED THROUGH TSHWANE TOURISM