We’re the StatsSA of the cultural and sports economy.
Explore researchWe map and value the cultural and creative industries and sports economy of South Africa.
Explore ResearchThe South African creative economy contributes 2.9% to national GDP and creates about 1 million jobs.
Explore ResearchWe’re a project of the Department of Sport, Arts and Culture, and hosted by Nelson Mandela University.
Learn moreWe deliver a cultural information system with research partners, Rhodes University, the University of KwaZulu-Natal and with local and global industry experts.
Explore researchThe SA Cultural Observatory is one of three of its kind across Africa.
Learn moreWe work globally with international organisations, non-profits, governments and institutions to contribute to a global body of research on the cultural and sports economy.
Learn moreWe support the Department of Sport, Arts and Culture with research on how to build an active, creative, winning and socially cohesive nation.
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