National Research Agenda

No.	Research Area
1	Create academic baseline for analysis
	Create an academic and philosophical base to inform the interventions of the Cultural Observatory to ensure high-order academic engagements with other Cultural Observatories and the subject matter. Develop the capability to reflect and contribute to changing philosophical and social science discourses on the particularities of culture, including its measurement, past, present and future. Ensure world-class academic and intellectual debates, and exchange of ideas in these terrains. Provide the South African Cultural Observatory with national, African and international perspectives in keeping with the metaphorical and applied notions of a cultural observatory. Identify and conceptualize changing nature of cultural and creative activities and enterprises in globalizing environments. Interact with differing concepts and notions of cultural observatories.
2	Consolidate & develop a cohesive database platform
	Databases are currently scattered across a number of sectors, each containing individual data sets in different degrees of completeness and applicability to the research needs of the sector. This essentially creates a situation where the body of knowledge pertaining to cultural and creative research areas is highly fragmented, incomplete and sometimes duplicated. The research requirement is therefore for the development of an integrated platform where various databases can be consolidated.
3	Map government CCI spending & develop CCI Product Index
	There appears to be limited accurate data available regarding the span and scope of government spending within the cultural and creative industry sector. Furthermore it would appear that cultural and creative industry products are not accurately and consistently classified in existing product indexes which makes it difficult to accurately determine spending levels within the cultural and creative industry. The research need is therefore to develop an accurate Cultural and Creative Product Index which can in turn be used to accurately determine levels of government spending within this economic sector.
4	Analysis of the creative industry & creative audiences
	Currently limited reliable data exists pertaining to the size, profile, location and contribution levels of both creative industries and particularly creative audiences. As a result, processes to identify future opportunities for sustainable development and growth within the cultural and creative sector are negatively impacted.
5	Track economic impact of the CCIs on SA economy
	Objectively determine and track the economic contribution of cultural and creative industries to the South African Economy. Determine the contribution of the cultural and creative economies must comply with the UNESCO Statistical Framework as well as the approved South African Statistical Framework. This could be expanded to include the development of economic input-output models so that economic multi-pliers can be identified and their contribution to the South African Economy determined. Develop a value-chain analysis of the cultural and creative industries to assist in policy development, which would inform the development of a clustering model that would increase the competitiveness of the industry.
6	Role of innovation in developing the CCIs
	Determine the role, nature and impact of innovation and disruptive technologies in advancing the development of the South African Creative and Cultural Industry.
7	Value of Intellectual Property in CCIs for policy & implementation
	Very limited data is available regarding the value of Intellectual Property of the Cultural and Creative Industry for both policy and implementation purposes. The need is therefore to determine the value of Intellectual Property within the Cultural and Creative Economy and to present a framework for ensuring the effective and efficient management and protection of Intellectual Property in line with the policy imperatives of the South African government.
8	Impact of cultural & creative education
	Data is required to determine the current and potential impact of cultural and creative education on learners and economic growth and competitiveness.
9	Social Cohesion
	Currently social cohesion as an outcome of the Medium Terms Strategic Framework (MTSF) is being measured by 88 indicators across 13 National Departments. This makes the integration of data and communication to decision-makers very difficult which in turn reduces the ability to make informed strategic, policy, legislative and implementation decisions.
10	Collaboration of African libraries & African Union Integration Protocol
	South Africa is a signatory to an international agreement which requires it to develop a response that would increase the collaboration of libraries on the African continent. This entails the development of an African Union (AU) Library integration Protocol and proposed implementation framework based on a detailed assessment of the state of relevant libraries in Africa; the degree of legislative, policy and systems compatibility across the continent. A strategic, policy and operational framework would be required to operationalise the proposed protocol.
11	Catalogue of artefacts
	Currently a number of highly significant cultural and historical artefacts pertaining to South African history are located abroad under the custodianship of a number of heritage and historical institutions. The requirement is to catalogue all these artefacts and engage through bi- and multi-lateral agreements and institutions to return these artefacts to South Africa.
12	Repository of agreements policy & protocols
	Ensure alignment in policy and strategy across the cultural and creative sector In order to track and ensure the implementation international agreements (both bi- and multi-lateral) and protocols in an effective and efficient manner, a consolidated repository of all relevant strategic, policy and protocols is required.
13	Database of Living Human Treasures
	Data and knowledge associated with Living Human Treasures (LHT) is under threat of not being secured for future generations. The requirement is therefore to identify and such data and knowledge sources in order to define and operationalise relevant domains, representative lists and identify LHT under threat of disappearing.
14	CCI Country Briefings to inform Cultural Diplomacy
	In order to develop focused high-impact international engagements with multi- and bi-lateral partners a detailed analysis of relevant trends and potential growth and collaboration points within the cultural and creative industry has be developed.
15	CCI Labour Markets
	CCI labour markets (employment, training & skills, earnings, transformation).

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