Halala. It is here: the 4th international South African Cultural Observatory conference. After three years of COVID-19 disruptions and the feeling that we would never return to normal life or in person events, the world is starting to return to the new normal.
I cannot tell you how excited I am – or how important this moment is where we will discuss the contours and shape of a creative economy reset, for South Africa, Africa and the world.
We are literally a few weeks away from the much-anticipated SACO international conference. Throughout the past few years, hundreds of our stakeholders and the greater industry have kept asking me when we would host another conference. It’s been difficult to respond without trepidation – we just didn’t know when we would be able to with the daily COVID-19 pressures. Now, I can boldly invite every creative stakeholder to register to attend and join us – in person or online.
Get ready, prepare best creative insights, find something symbolic of the moment and awesome to wear, and get ready to engage local and global thinkers on how we can all benefit more sustainably and inclusively from the creative economy in the future.
The conference will be held on 9 and 10 November 2022 at the CSIR International Convention Centre in Pretoria, Tshwane under the theme “Creative economy reset: Structuring the creative and cultural industries for a sustainable and inclusive future”. We will host the conference in a hybrid format, allowing physical and online participation.
I urge you to clear your diaries for the two days of high-level engagement. Register here SACO 4th International Conference 2022 to ensure you do not miss out on top level insights, case studies, practices and approaches, and the world’s latest data and research on the creative economy.
The conference takes place protracted difficulties on the international stage. As I write, the world is still dealing with the impacts of Covid-19, and other threats such as climate change, heightened international conflict in Europe, disrupted supply chains, wobbly economies, and mounting inflation. These confluence of factors are producing perpetual and severe uncertainty for the world economy. As our research has continuously demonstrated, the creative economy is especially vulnerable to economic fluctuations, but also equally resilient.
In designing and thinking about this conference, these issues were uppermost in our mind as we seek to rebalance after Covid-19, while harnessing the moment to deal with embedded inequalities, protecting livelihoods, and maximizing the opportunities that technology and digital transformation brings.
Moreover, the upcoming quarter has creativity as its core. The UNESCO World Conference on Cultural Policies and Sustainable Development – MONDIACULT 2022 just concluded in Mexico today. It will be followed by the World Conference on Creative Economy in Bali next week hosted by Indonesia, and the Abu Dhabi Culture Summit on a living culture at the end of October. All of these major events are bookended by the SACO’s conference in November and many insights can flow through from these key moments on to our agenda and into our discussions,
As we put the final touches on the preparations for the conference, I am especially thrilled with the quality of papers received in response to our call for abstract submissions, as well as the calibre of speakers who have agreed to participate in the conference to share their knowledge and experiences. In a few days’ time we will announce the line-up of speakers and selected papers and submissions that will be presented at the conference.
I look forward to meeting many of you at the conference, but most importantly kxzto many healthy and positive engagements about how all of us can participate in rebuilding and reshaping the cultural and creative industries for a sustainable future.
Until then,
On June 16, 2025, South Africa commemorates the 49th anniversary of the Soweto Uprising, a significant moment in the nation's history where thousands of black students protested the imposition of Afrikaans as the medium of instruction in schools.
Africa Month, celebrated annually in May, holds signifificant importance for the cultural and creative industries (CCIs) in South Africa and across the continent. This month serves as a platform to promote unity and cooperation among African nations and reflflects South Africa's rich cultural heritage and artistic expression.
EUNIC – European Union National Institutes for Culture – have launched Spaces of Culture 2025, a call for proposals, supporting seven new cultural relations projects in Sub-Saharan Africa. The programme is an evolution of the European Spaces of Culture programme and prioritises collaboration, dialogue, and mutual learning between European and local partners. Spaces of Culture is part of the wider Africa-Europe Partnerships for Culture programme from the European Commission’s Directorate-General for International Partnerships (DG INTPA), which aims to encourage cooperation between African and European artists, creators, and cultural professionals.
I am filled with immense pride and excitement, as we prepare to host the 5th South African Cultural Observatory (SACO) International Conference. This year marks a significant milestone for us, not only as an organisation, but also as a collective of thinkers, practitioners, and policymakers dedicated to the Cultural and Creative Industries (CCIs).
Since being appointed as Minister of Department of Sports, Arts, and Culture (DSAC) in 2024, Minister Gayton McKenzie has been vocal about his vision for the department, emphasizing innovation, inclusivity, and the modernization of South Africa’s sports and cultural sectors. (VAR) technology to South African football.