South African Cultural Observatory

BASA launches much-anticipated ArtsTrack No. 8

BY 31.07.19

Business and Arts South Africa (BASA) proudly announced the launch of ArtsTrack No. 8 at the end of July.

The 2019 iteration of the report is the eighth update of the original version, tracking consumer engagement, and their perception of arts and culture, and its attendant sponsors. The launch took place at a glitzy event held in the heart of Johannesburg, at the Museum of African Design (MOAD), and included performances from poet Bongani Mathebula (25 Magic).

Undertaken biannually by BMi and commissioned by BASA, ArtsTrack aims to evaluate the popularity of music, arts and cultural events, including closely quantifying and analysing audience sizes, genres, and other key demographics of those with an interest in these areas. For nearly two decades, this wide-ranging research has been a key and exclusive resource for BASA members and is of particular value in their ongoing engagement with arts and culture sponsorships/partnerships. More than just a paper exercise, each update offers the chance to reignite the conversation around arts and arts’ sponsorship, between key players within both business and the arts.

As BASA Head of Research and Development, Madeleine Selmer-Olsen affirms, “Research is core to BASA's work, and ArtsTrack is a key property in this regard, offering our members a powerful tool to make the most of the shared value that partnering with the arts can bring. It also provides valuable insights for those considering entering into arts sponsorship, as well as for the arts and culture sector regarding audiences and sponsor engagement. The aim of ArtsTrack is to evaluate the popularity of music, arts and cultural events amongst South Africans, and quantify and analyse these audiences and their demographics. Qualitative research on the broader arts and entertainment industry is provided in the research, including attitudinal impacts and sponsorship association levels of brands that are currently active in this space.”

Read more here.

Thesis ZA- the duo that is making big waves Thesis ZA- the duo that is making big waves

The Cape Town vocalist duo that makes Thesis ZA comprising Ondela Simakuhle and Ayanda Charlie made it into the final list of the Mail and Guardian 200 Young South Africans 2019.

READ MORE
Zandile Mzazi- one of SA’s best tradable talent Zandile Mzazi- one of SA’s best tradable talent

Eastern Cape has gifted the country and the arts and culture industry with the sensational soprano opera musician, Zandile Mzazi. Probably more widely known and celebrated abroad, Mzazi hails from a musical family in Elliot, and has performed to the A-list audiences across the globe.

READ MORE

A curator with an academic streak - Gabi Ngcobo A curator with an academic streak - Gabi Ngcobo

This month we celebrate Gabi Ngcobo, an independent curator, creative researcher and educator who was the curator of the tenth Berlin Biennale for contemporary art in Germany. Ngcobo, who teaches at the With School of Arts joined an illustrious list of past curators of the Berlin Biennale, among them Hans Ulrich Obrist and Ute Meta Bauer

READ MORE
AGE not detracting Dr Esther Mahlangu from her artistic exploits AGE not detracting Dr Esther Mahlangu from her artistic exploits

At her advanced age (83), Dr Esther Mahlangu is still making a significant impact in the world of arts. She was last month bestowed with the award of Officier de L'Ordre Arts et Lettres (Officer of the Order of Arts and Letters) by the French ambassador to South Africa

READ MORE

More News
Executive Direction Executive Direction

This year the International Women’s Day theme was #BalanceforBetter. It essentially talks to a balanced world being a better world.

Thesis ZA- the duo that is making big waves Thesis ZA- the duo that is making big waves

The Cape Town vocalist duo that makes Thesis ZA comprising Ondela Simakuhle and Ayanda Charlie made it into the final list of the Mail and Guardian 200 Young South Africans 2019.

Zandile Mzazi- one of SA’s best tradable talent Zandile Mzazi- one of SA’s best tradable talent

Eastern Cape has gifted the country and the arts and culture industry with the sensational soprano opera musician, Zandile Mzazi. Probably more widely known and celebrated abroad, Mzazi hails from a musical family in Elliot, and has performed to the A-list audiences across the globe.

A curator with an academic streak - Gabi Ngcobo A curator with an academic streak - Gabi Ngcobo

This month we celebrate Gabi Ngcobo, an independent curator, creative researcher and educator who was the curator of the tenth Berlin Biennale for contemporary art in Germany. Ngcobo, who teaches at the With School of Arts joined an illustrious list of past curators of the Berlin Biennale, among them Hans Ulrich Obrist and Ute Meta Bauer

AGE not detracting Dr Esther Mahlangu from her artistic exploits AGE not detracting Dr Esther Mahlangu from her artistic exploits

At her advanced age (83), Dr Esther Mahlangu is still making a significant impact in the world of arts. She was last month bestowed with the award of Officier de L'Ordre Arts et Lettres (Officer of the Order of Arts and Letters) by the French ambassador to South Africa

Connect with us